CRM Technical Project Manager

12 month fixed term contract (maternity cover)

Salary: £40-45,000 per annum

Location: London- Hybrid

Our business

We are Kaplan International Pathways. We proudly recruit and provide international students with a vital foundation in English language, study skills and academic subjects which enables them to progress onto bachelors and masters degrees at a wide range of well-regarded and well-ranked universities. We work with education agents, sponsoring bodies and school counsellors from all over the world to welcome students from more than 100 countries into our vibrant, cosmopolitan student bodies in locations from Liverpool, Bristol and London to New York, Boston and Phoenix – and many more.

When it comes to CRM, we operate with smaller volumes compared to other businesses; however, our business is about high-value products and life-changing decisions. Our goal is not to process large-scale automations but to automate and simplify very complex and emotionally charged customer journeys.

Besides our obvious B2C customers (students and parents) we also work with a range of B2B customers such as education agents all over the world, sponsoring bodies (governments or companies), and school counsellors. These different types of relationships require different communication strategies.

The role

Working alongside the Senior CRM Manager, you will be the technical CRM project lead, helping to research, define and roll out our strategic CRM priority projects, with support from our technical CRM agency.

You will also be mentoring and supporting the CRM Comms Executives to ensure they can support on technical project delivery and be able to maintain and troubleshoot those projects once they are BAU. You will report to the Senior CRM Manager.

Key responsibilities:

  • Working alongside the Senior Head of CRM and the Senior CRM Manager to define the long term CRM automation and technical communications strategy
  • Formulating and managing project plans to manage internal and external expectations on timelines, approvals, dependencies and optimisation efforts.
  • Supporting the Senior Head of CRM on wider strategic projects to support the business goals, needs and priorities.
  • Implementing the CRM project roadmap plan for all audiences, using Salesforce, Salesforce Marketing Cloud or any available technology – creating salesforce reports, data extensions, Journey Builder and making the best of dynamic content capabilities
  • Making recommendations and developing and optimising detailed briefings and processes to increase effectiveness of the CRM technical agency to deliver on the CRM project roadmap
  • Exploring new automation mediums and technologies, expanding the usage of email with complimentary and/or more effective automation communications
  • Suggesting changes to CRM in order to accommodate for a more sophisticated CRM comms setup
  • Assisting with all the GDPR compliance efforts for CRM communications.

In summary, we need a technical CRM specialist with:

  • Salesforce Marketing Cloud email specialist certification
  • Organised, proactive and a sound project manager
  • Significant experience with and a passion for technically complex CRM comms
  • Analytical mindset with a view to keep optimising and troubleshooting project delivery as a team
  • Solid understanding of CRM technologies
  • Strategic business thinking and ability to drive transformation
  • Energy managing stakeholders, identifying business opportunities and translating them to Marketing communications
  • Strong working knowledge of GDPR best practices
  • Focus on end-users as well as other emotional influencers (family members, teachers)
  • Ability to work collaboratively with cross department teams and agencies, including Digital Marketing peers and non-technical stakeholders.


  • Experience with Salesforce
  • Experience working with external software integrators
  • Experience working with IT teams and business analysts

What we offer you:

  • Joining a highly skilled and experienced immediate team
  • Clear goals and an exciting project list
  • Ability to make a difference short to medium-term
  • World-class marketing automation systems, including automated emails
  • Complex projects with multiple variables
  • Further technical training opportunities
  • A fantastic working environment with a high performing Marketing team

Our working environment

Sitting in the heart of the Content and Marketing team, you will work with in a warm, welcoming and highly creative Award-winning team, in the midst of a wide-scale digital transformation.

You will based in our beautiful offices in London Bridge, London for 2 days each week. Our colleagues are from more than 50 countries, speak dozens of languages and enjoy working in a multinational, multicultural business environment. We are active fund-raisers for Plan International, our partner charity and highly engaged in our staff wellbeing and inclusion with support and discussion groups such as inclusivity in recruitment, career development and progression as well as LGBTQIA+ Network.


Go on! Give us a call and let's have a chat.

Please apply with a CV and covering letter. Closing date: 6th October 2022

About Kaplan International Pathways 

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges. 


In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities. 

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If as a disabled applicant (as defined under the Equality Act 2010) you would like to request that your application is considered our Guaranteed Interview Scheme (GIS) please let us know using this form

As part of our commitment to safeguarding, successful candidates will be subject to an enhanced Disclosure and Barring Service check. 

Applicants must be able to provide proof of eligibility to work in the UK. 


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