Web Optimisation and Delivery Manager

Web Optimisation and Delivery Manager

Reference number: JR256337

Location: Hybrid working - home and our office based near London Bridge

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Salary: £40,000 per annum

We're looking for a Web Optimisation and Delivery Manager to join our team.

Role Summary

Responsible for global web performance strategy and outcomes, setting priorities, standards and success measures, and combining hands‑on leadership and delivery, with enablement of destination teams.

Work is based on evidence-based optimisation (including SEO / GEO / content design) strategies, priorities, standards, and success measures, while ensuring needs are effectively translated into day-to-day delivery across websites and acquisition journeys. 

Accountable for performance trade‑offs, sequencing of work and focus across markets, to maximise commercial and recruitment impact.

Accountable for improving education product visibility, traffic quality, user experience and conversion to application, across Kaplan websites - ensuring web activity supports recruitment, accommodation and university partner objectives.

Advises on, and supports, web and CMS operations and updates - particularly for optimisation, testing and priority initiatives.

This role sits within the Global Brand & Digital capability layer, and operates as a centre of expertise that both delivers directly and enables destination execution.

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/mrr9e2br.

What you’ll bring to the role

• Strong hands‑on experience in web optimisation, including SEO / GEO, crossing both technical and content‑led approaches – for B2B and B2C audiences 

• Proven ability to analyse web performance and search data, and translate insight into actionable recommendations 

• Strong hands-on experience working with CMS platforms (WordPress) and analytics tools and dashboards (GA4, GTM, SiteImprove, heatmaps etc) 

• Ideally, some experience with web form tools (Formstack and Form Assembly) and related CRM data (Salesforce)  

• Solid understanding of UX, CRO, accessibility and performance optimisation principles 

• Experience of training non-technical users, and producing training materials - in production, analysis and optimisation  

• Ideally, some experience of working with agile development teams to scope and request enhancements

• Ability to work effectively in matrix environments with marketing, product, commercial and technical teams 

What we do

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.

What we offer

As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave*

• Big discounts on Kaplan courses for you and your family

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

• Medicash Health Cash Plan

*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

How to apply

Please apply with CV and cover letter no later than 11pm on Friday 10th July 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support  

If you require support completing your application please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme and Reasonable Adjustments 

At Kaplan International Pathways, we're dedicated to fostering a diverse, equitable, and inclusive global workforce. As equal opportunity employers, we ensure fair treatment for all employees, safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010, and beyond.

We actively welcome individuals from varied backgrounds to apply for roles within our organisation, appreciating the distinct viewpoints and contributions they offer. We especially encourage applications from underrepresented groups, including diverse racial and ethnic backgrounds, LGBTQ+ individuals, women, people with visible and hidden disabilities, and individuals of any age or family status.

Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.

Employee Resource Group

Furthermore, we proudly endorse and provide a platform for our Employee Resource Groups, such as Kaplan Pride, Higher Ground Race, Ethnicity and Cultural Heritage Group, and Parents and Carers. These groups serve as vital forums for support, connection, and advocacy within our company.

Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme.  Applicants will also be given information on how to request reasonable adjustments if selected for interview. 

#LI-EB1