Part of Kaplan Inc, Kaplan Languages Group (KLG) is a group of international language course providers consisting of  Kaplan International Languages, Alpadia Language Schools and ESL education. We provide meaningful, high-quality language learning experiences to students across the world and proud to see thousands of happy customers return from our programmes each year.

Kaplan Inc. is owned by Graham Holdings and was founded more than 80 years ago in the US by Stanley Kaplan to expand access to education. With operations in 28 countries, Kaplan offers education and training to more than one million students worldwide.

Overview of the role

We are looking to appoint a Performance Marketing Specialist who will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. This is an exciting role for someone who is passionate about performance marketing and is looking to apply their skills in a global role.

In the role, you will be managing Google, Facebook and Bing Ads accounts, and will need to have a good working knowledge of Google Analytics.  Your ultimate goal is to drive more customers to our site, to enable us to hit our targets – which are based on the volume of leads and the quality of leads.  You will incorporate testing and data as a daily part of your job to improve performance and the return on investment.

  • Duties:

    • Responsible for managing our online lead acquisition channels (mainly paid search and paid social) in several markets and contribute to the strategy of the performance marketing team.  

    • Optimisation and creation of paid search, paid social, retargeting and display campaigns for multiple markets while working towards defined KPIs and targets. 

    • Manage medium to large-sized budgets and leads forecast based on performance and to ensure the delivery of objectives. 

    • Monitor campaigns’ results to identify potential issues and opportunities 

    • A/B test landing pages, copy, market segmentation, bid optimisation etc. to improve performance.

    • Stay up to date with paid acquisition best practices and market trends, with an eye on new channels and competitor actions.

    • Work together with our Content and Design teams to produce great performance materials and assets (banners, videos, landing pages). 

    • Implement optimisations across accounts to improve performance and efficiency.  


    • Bachelor’s degree, preferably in Business, Marketing or similar

    • Google Ads certification will be a plus  

    Experience, knowledge and skills

    • Experience in performance marketing, with strong focus on Google Ads and Facebook Ads, managing accounts for different markets.

    • Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.

    • Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights.

    • Working knowledge of Google Analytics and Looker Studio is preferred.

    • Excellent level of numeracy, with very strong skills in Excel.

    • Experience in A/B testing and conversion rate optimisation are a plus.

    Applicant Qualities

    • Highly data driven

    • Proactive, with ability to work autonomously

    • Strong at problem solving 

    • Outstanding attention to detail

    • A quick learner who is willing to take on responsibility from an early stage

    • Fluency in written and spoken English; other languages are a plus. 

    • Great at teamwork, with a can-do and positive attitude 

    • Passionate about digital marketing 


  • 28 days annual leave*

  • Big discounts on Kaplan courses for you and your family

  • 24/7 confidential helpline providing counselling and other support services

  • Company pension contributions

  • Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

  • Medicash Health Cash Plan

*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

Please apply with CV and cover letter by 31st May 2023.

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If as a disabled applicant (as defined under the Equality Act 2010) you would like to request that your application is considered under Guaranteed Interview Scheme (GIS) please let us know using this form

As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check. 

Applicants must be able to provide proof of eligibility to work in the UK. 

Applicants working outside the UK may be required to produce a police check from the relevant country.

About Us

For information on the businesses in the Kaplan Languages Group, please visit Kaplan International Languages, ESL Education and Alpadia Language Schools

The Kaplan Languages Group is part of the Kaplan Inc, one of the world’s largest and most diverse education and assessment providers. Established in 1938 by Stanley Kaplan, we operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses.  

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