Location: London/Hybrid working


We are looking for a dynamic, energetic, and target driven Market Manager to drive and support student recruitment from UK Onshore based agents (mainly recruit from MENA region) into our Pathways Colleges and University partners across the UK and the USA.

Reporting directly to the Regional Manager you will have a good understanding of international students’ recruitment from MEAN region, and you will be able to demonstrate an awareness of at least one major overseas market. You will have excellent organisational skills and will be a self-starter with experience of working internationally.


About Kaplan International Pathways

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from university preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries onto our programmes. As a commercially successful business which has experienced strong growth in recent years, there are excellent opportunities for long-term career progression.


The role will involve:

  • Driving student opportunities to achieve challenging targets for UK and US products in line with compliance requirements
  • Converting student opportunities from new leads to deposits paid (confirmed), including responding to all enquiries within 24 hours and providing an outstanding level of customer service
  • Promoting KI on an on-going basis to generate new leads in market by working with established and new stakeholders
  • Identifying and pursuing new business opportunities, including signing up new agent partners
  • Liaising effectively across the Kaplan internal network with partner universities and with key recruitment agents and educational bodies overseas
  • Presenting to a range of audiences, including potential students and their parents, staff in schools, agents and partners
  • Ensuring all partner agents are given comprehensive training and have full and complete knowledge of all KI products and selling points
  • Evaluating recruitment and marketing activities in the region and work within budgetary requirements
  • Delivering outstanding levels of customer service
  • Travelling across your respective region for 15-20 weeks per year
  • Any other activities as required by the Regional Director


Key Performance Indicators

  • Achievement of set market targets, including individual product line targets
  • Number of successfully on-boarded agents that are sending students to our programmes
  • Maintenance of high level of service to all stakeholders
  • Conversion rates from application to enrolment for students coming from all channels


About you

  • Target driven with a passion for sales
  • Background in international education
  • Excellent understanding of the US further and higher education system
  • University education
  • Fluency in English
  • Ability to communicate well with a wide range of audiences
  • Highly developed interpersonal, negotiation, presentation, and communication skills
  • Demonstrated team player
  • Goal-driven and results oriented profile
  • Ability to work under pressure and to deadline, to meet challenging targets
  • Strong organisational and planning skills, self-motivated and committed.
  • Must be willing to travel extensively throughout the region very soon into the role
  • Flexibility with working hours including working over weekends when required
  • Experience of customer relationship management software (particularly Salesforce) is desirable
  • IT literate (Word, Excel, Powerpoint)
  • Fluency in Arabic


What we offer

  • An opportunity to bring your creativity and make your mark
  • Being part of our Kaplan Community – a truly global organisation working with teams from across the globe
  • A supportive environment in which to learn new skills and develop
  • Dynamic, international environment
  • Volunteering days


To Apply:

  • Please submit a CV or your LinkedIn profile and covering letter explaining why this position excites you
  • Please note applications are being reviewed on a rolling basis and we may close the role before the closing date if a suitable shortlist has been gathered.


We are unable to offer sponsorship to applicants for this role.


About the Kaplan group

Kaplan Inc. is one of the world’s largest and most diverse education and assessment providers with a more than 80-year history of expanding access to academic opportunity and global revenues of over US$2 billion. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and more than 10,000 businesses.

At Kaplan, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.

Applicants must be able to provide proof of eligibility of the right to work


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