Content Marketing Manager

Content Marketing Manager   
 

Reference number: JR244563

Location: Hybrid working - home and our office based in Hammersmith, London

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Salary: £45,000 - £50,000 per annum

We are looking for a Content Marketing Manager to join our team. 

You will collaborate closely with the Head of Content and Creativity to shape and execute our content marketing strategy across key channels—campaigns, social media (knowledge of TikTok and Meta trends would be a big plus!), and blogs. This is an exciting opportunity to bring fresh ideas to the table, ensure engaging and consistent messaging, and play a crucial role in amplifying our brand’s presence.

As the leader of a talented team of five, you’ll inspire and motivate your colleagues while managing day-to-day operations, overseeing content planning, and reporting on the success of various content marketing initiatives.

We’re looking for someone with a passion for content, a positive attitude, and a knack for leadership. You should have the experience to balance multiple projects and stakeholders while fostering a collaborative and creative environment within your team. If you thrive in a proactive role, enjoy building strong working relationships, and are eager to bring new ideas to the table, this position will allow you to truly make your mark and help our brands continue to flourish.

This is an excellent opportunity for someone who may be currently working as a Marketing Manager, who is looking to expand their skills and build their career with an industry leader. 

A detailed job description can be viewed here.  If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/2p9u373e.

What you’ll bring to the role 

• Proficiency in English is required, as it will serve as the primary language for all communications and documentation in this role. Ability to clearly articulate ideas and offer unique solutions to challenges, verbally, written and visually.

• Experience in a supervisory or managerial capacity is essential.

• Significant and demonstrable digital marketing experience.

• Experience in campaign development and delivery; brand and social media strategy development.

• Development and execution of strategic content plans using the marketing mix.

• Proficiency in devising, implementing, and supporting brand awareness and lead generation activities across multiple different marketing distribution channels.

• Excellent project management skills. 

• People and line management skills, with proven judgement, demonstrating drive, influence, and collaboration.

• High proficiency in core marketing principles and practices, including brand development and positioning, integration of messages.
   

What we do 
 

The Kaplan Languages Group is part of the Kaplan Inc, one of the world’s largest and most diverse education and assessment providers. Established in 1938 by Stanley Kaplan, we operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses.  Kaplan Language Group (KLG) is a leader in the educational travel sector, helping thousands of customers to realise their dreams of travelling abroad to improve their language skills. For more information on the businesses in the Kaplan Languages Group, please visit Kaplan International Languages, ESL Education and Alpadia Language Schools.

What we offer 

As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes: 

• 28 days annual leave* 

• Big discounts on Kaplan courses for you and your family

• 24/7 confidential helpline providing counselling and other support services 

• Company pension contributions 

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels 

• Medicash Health Cash Plan 

*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time. 

How to apply 

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 16th February 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.  

Additional Application Information 

As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check.  

Application Support  

If you require support completing the application or wish to talk to someone about the role, please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme and Reasonable Adjustments 

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.  

Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme.  Applicants will also be given information on how to request reasonable adjustments if selected for interview.